Following is a mini-exercise to help you evaluate your feelings about any business opportunity you’re considering, from the cost of running the business, to the appeal of the products, to the compensation plan. Most people fail to research and plan for starting a home business, and therefore often find themselves disappointed and discouraged very early in the game.

Use the following chart to assess and evaluate ANY business opportunity you’re considering. Look at the business model of any company you’re thinking about as you go through this exercise.

Directions:

1. List the name of each business opportunity you’re evaluating across the top of the chart under “Biz Opt”.

2. For each business opportunity (“Biz Opt”) across the top place a ranking number (between 1-10) for the side categories in the rows going down. Make sure you have a number for each category.

Here’s the ranking scale:

1= “uh oh” – too bad”, not good

5 = “hmmmm interesting”, not bad

10 = “wow – impressive, a real winner

[NOTE: You may use any number between 1 and 10, but again make sure you put one number in each column you’re using for each side category.]

3. Do further research if you simply don’t have enough information to assign a ranking number for a given category.

4. Don’t over analyze. Trust your your “gut feeling” as you do this.

5. When you’ve completed the ranking, total the columns down and circle the high number.

6. Now it’s time to interpret the results and articulate any implications you feel from the exercise. Only you can do this. Use the following questions to assist you:

• What immediately grabs my attention as I look at my ranking chart?
• What do I find surprising? What’s exciting? What bothers me?
• Which of the side categories are the most important to me? Why?
• Which side category really doesn’t matter to me? Why not?
• Based on my ranking chart, what are my next steps?
• What have I learned about myself from this exercise?

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